———- CASE STUDY
PPC results for
dental group
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———- CASE OVERVIEW
About the Client:
This client is a conglomerate of community dental practices that operate offices all over Georgia, Michigan, Illinois, and Alabama. They pride themselves on providing quality care and compassion for all of their patients. Their dentists derive decades of professional and expert experience from some of the most esteemed dental schools in the U.S.
They have been with us since May of 2020 and we have been managing their Google Ads since then. In July of 2021, we began managing Facebook Ads for this client as well. This case study will be reflecting on the results achieved from Facebook advertising from August 2021 through October 2021.
———- ACTION ITEMS
The Goal:
Bring In More Patients Across All Dental Offices
Timeframe:
4 month implementation
Our Process:
We set out on achieving this goal for them and began gearing social content towards that goal. We wanted to increase the number of link clicks that they were getting with the mission of those clicks turning into quality leads. One factor that worked for us when advertising was having no season peak times. Generally speaking, dentists do not have a “good time” patronizing their business so we did not have to compete with any off-season.
We started by creating a campaign for each individual office location. After establishing campaigns for each location, we created a few ad sets in each of the campaigns. These ad sets were designed to target different audiences such as high-income, elderly, youth, recently engaged, and lower-income to see which ones work the best for each location. The ads were created to convey a very positive and caring message that appeals to pathos. Our next step was to A/B test ads with different URLs to figure out which ones were the highest performing. As a part of our ongoing strategy, we are continuing to A/B/C test ads based on primary text, headlines, and seasonality.
———- THE BOTTOM LINE
Our Results:
Significant New Lead Generation
The results achieved thus far reflect a well-employed strategy. Since beginning the account in July, the client has grown a mass of impressions totaling over 5.6 million. We have reached an average cost per result of just over $25. Link clicks have totaled over 53,000 in the last 4 months. These campaigns rely mostly on link clicks and impressions to gain leads. We have been able to achieve a message that imparts compassion and kindness to this brand. We will continue to apply our strategy over the coming months and continue to grow traffic and leads for this and many other clients.
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———- GLOWING REVIEWS
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Tad Martin
Local Business Owner
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